May 9, 2023

What is luxury, really?

Rather than focusing on price points and status, luxury brand managers should think of luxury as the ability to create extreme value for clients.

Nov 4, 2020

Oppo seeks premium status in Europe

Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.

Sep 9, 2013

China in transition: FMCG goes premium

Chinese consumers are increasingly prioritising quality over cost savings in household purchases.

Aug 16, 2011

Premium FMCG brands go mass market in China

CHINA - Aiming to cash in on the burgeoning demand for consumer goods in China, some premium FMCG brands have taken a somewhat "masstige" approach.

Jul 14, 2010

TBWA lands Market O in Korea

SEOUL – TBWA Korea has been appointed to premium health snack brand Market O after a pitch that included incumbent Innocean Worldwide.

Jul 7, 2010

Chivas Brothers launches global campaign ‘The age matters’

Chivas Brothers, the premium Scotch whiskey brand under Pernod Ricard, is launching a global consumer campaign on 1 July, to advocate the value of æagingÆ.