premium
What is luxury, really?
Rather than focusing on price points and status, luxury brand managers should think of luxury as the ability to create extreme value for clients.
Oppo seeks premium status in Europe
Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.
China in transition: FMCG goes premium
Chinese consumers are increasingly prioritising quality over cost savings in household purchases.
Premium FMCG brands go mass market in China
CHINA - Aiming to cash in on the burgeoning demand for consumer goods in China, some premium FMCG brands have taken a somewhat "masstige" approach.
TBWA lands Market O in Korea
SEOUL – TBWA Korea has been appointed to premium health snack brand Market O after a pitch that included incumbent Innocean Worldwide.
Chivas Brothers launches global campaign ‘The age matters’
Chivas Brothers, the premium Scotch whiskey brand under Pernod Ricard, is launching a global consumer campaign on 1 July, to advocate the value of æagingÆ.
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