premium
Oppo seeks premium status in Europe
Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.
China in transition: FMCG goes premium
Chinese consumers are increasingly prioritising quality over cost savings in household purchases.
Premium FMCG brands go mass market in China
CHINA - Aiming to cash in on the burgeoning demand for consumer goods in China, some premium FMCG brands have taken a somewhat "masstige" approach.
TBWA lands Market O in Korea
SEOUL – TBWA Korea has been appointed to premium health snack brand Market O after a pitch that included incumbent Innocean Worldwide.
Chivas Brothers launches global campaign ‘The age matters’
Chivas Brothers, the premium Scotch whiskey brand under Pernod Ricard, is launching a global consumer campaign on 1 July, to advocate the value of æagingÆ.
Chivas Brothers launches global campaign ‘The age matters’
Chivas Brothers, the premium Scotch whiskey brand under Pernod Ricard, is launching a global consumer campaign on 1 July, to advocate the value of ‘aging’.
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