premium

Nov 4, 2020

Oppo seeks premium status in Europe

Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.

Sep 9, 2013

China in transition: FMCG goes premium

Chinese consumers are increasingly prioritising quality over cost savings in household purchases.

Aug 16, 2011

Premium FMCG brands go mass market in China

CHINA - Aiming to cash in on the burgeoning demand for consumer goods in China, some premium FMCG brands have taken a somewhat "masstige" approach.

Jul 14, 2010

TBWA lands Market O in Korea

SEOUL – TBWA Korea has been appointed to premium health snack brand Market O after a pitch that included incumbent Innocean Worldwide.

Jul 7, 2010

Chivas Brothers launches global campaign ‘The age matters’

Chivas Brothers, the premium Scotch whiskey brand under Pernod Ricard, is launching a global consumer campaign on 1 July, to advocate the value of æagingÆ.

Jun 30, 2010

Chivas Brothers launches global campaign ‘The age matters’

Chivas Brothers, the premium Scotch whiskey brand under Pernod Ricard, is launching a global consumer campaign on 1 July, to advocate the value of ‘aging’.