In a time of intense flux, sweeping changes could affect everything from purpose to customer loyalty and cause an existential crisis for CMOs.
Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.
Experts say brace for widespread, mainstream adoption and the end of ICOs.
We consumed a pile of 2019 trend and prediction reports, so you don't have to.
Businesses will spend the next year getting down to the hard graft involved in digital transformation, the firm predicts, after races to invest in the latest innovations have proved less fruitful than imagined.
For agencies wanting to solve their clients' future problems, there's one place you need to keep your eye on.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins