Apr 16, 2024

Bling bling: Exploring the landscape of luxury in India

From the boom of the middle class to the 'if I want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.

Sep 13, 2022

A dozen brands cut ties with Chinese actor Li Yifeng over prostitution scandal

Partnership cancellations, consequences from the government, charges of solicitation—do celebrity campaigns in China make sense anymore?

Aug 17, 2021

As idol troubles continue, brands still bank on crazed fans

Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China.

Jun 15, 2021

Can Prada Reach $6 Billion in Revenue Without China?

Although it initially lagged in China, the brand’s latest efforts on e-commerce and social media have driven significant traffic, helping to triple its online revenue.

Mar 4, 2014

Smash-hit TV drama sustains 'Korean wave' across Asia

HONG KONG - A Korean TV series titled 'My Love From the Star' has made an impact far beyond its home country, benefitting brands from luxury handbags to fried chicken. The only people unhappy with the show's success and what it bodes for the future may be traditional broadcasters.

Feb 25, 2013

Chic Outlet Shopping Villages gears up for Asia expansion, starting in China

HONG KONG - Chic Outlet Shopping Villages, originating in Europe and operated by Value Retail, is planning its first step into Asian with a 130-store outlet in Suzhou, China, slated to open in Q1 2014.