Partnership cancellations, consequences from the government, charges of solicitation—do celebrity campaigns in China make sense anymore?
Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China.
Although it initially lagged in China, the brand’s latest efforts on e-commerce and social media have driven significant traffic, helping to triple its online revenue.
HONG KONG - A Korean TV series titled 'My Love From the Star' has made an impact far beyond its home country, benefitting brands from luxury handbags to fried chicken. The only people unhappy with the show's success and what it bodes for the future may be traditional broadcasters.
HONG KONG - Chic Outlet Shopping Villages, originating in Europe and operated by Value Retail, is planning its first step into Asian with a 130-store outlet in Suzhou, China, slated to open in Q1 2014.
While Western markets are undercut by the global recession, demand in the Asia-Pacific region for high-end goods continues its upward trajectory.
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