phygital
Jan 21, 2022
How to prepare for hybrid commerce: Chinese consumers lead unification of online and in-store
As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.
Nov 13, 2020
Is click-and-mortar the future of China’s retail industry?
With online predicted to account for 50% of purchases by 2022, adopting a combination of online and physical retail is becoming a growing opportunity for brands to showcase their products. But what are the challenges?
Dec 11, 2018
7 marketing buzzwords we want to ban in 2019
SAY CAGENCY AGAIN I dare you! I double dare you!
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