pets

Sep 14, 2022

Furry and fabulous: Why brands shouldn't overlook pet influencers

The evergreen appeal of a cute animal can easily translate to ad deals, lucrative brand partnerships, and hundreds of thousands of followers. Here's why pet influencers are a goldmine for brands.

Jul 8, 2022

Cheil creates chatbot to communicate with dogs

The agency teamed up with pet company Woorian to enable dog-owners to understand their dogs’ body language.

Nov 8, 2018

Pedigree declares festive 'Season of Good Dog' is here

Because Christmas is not just for humans.

Jun 1, 2017

Clinic chain uses furry-friend stories to build brand

Continuing our Campaign on Campaigns video series, we visit a Doctors Beck and Stone veterinarian clinic in Hong Kong to discuss the brand's recently launched 'My pet story' series.

Mar 2, 2015

Pet care: Doting owners splash out to show love

As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.

Jun 23, 2010

Bayer Australia’s Advocate are making parasites run from tough cats and dogs

Bayer Australia is promoting its Advocate, an all-in-one parasite protection for pets, with the help of a few tough animals.