The 'Paws Off!' campaign endorsed by the New Zealand Veterinary Association calls on CMOs of food and drink brands to apply labels to their packaging.
The evergreen appeal of a cute animal can easily translate to ad deals, lucrative brand partnerships, and hundreds of thousands of followers. Here's why pet influencers are a goldmine for brands.
The agency teamed up with pet company Woorian to enable dog-owners to understand their dogs’ body language.
Because Christmas is not just for humans.
Continuing our Campaign on Campaigns video series, we visit a Doctors Beck and Stone veterinarian clinic in Hong Kong to discuss the brand's recently launched 'My pet story' series.
As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.
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