The animal-rights organisation called out Vodafone for using the dogs in its ads, saying the brand shouldn't encourage breeding of 'genetically compromised' animals who are often in pain.
PETA and MullenLowe Singapore create a clever table-turning campaign.
BEIJING & SHENYANG - To demonstrate the pain inflicted on animals by the fur trade, animal rights organisation People for the Ethical Treatment of Animals (PETA) has launched an integrated campaign titled "Fur Hurts" with a provocative art installation and corresponding social-media crusade.
SINGAPORE - McCann Erickson Singapore has teamed up with People for the Ethical Treatment of Animals (Peta) to launch a campaign against cruelty to animals.
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