Dec 14, 2015

Parker’s plan to keep luxury pens relevant in the digital era

ASIA-PACIFIC - While smartphones represent the zeitgeist, traditional ink pens have lost some of their allure. But for Parker Pen, fine writing instruments couldn’t be more relevant at a time when people find it harder then ever to collect their thoughts.

Oct 7, 2013

Cultural blunders: Brands gone wrong

Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them.

Jan 14, 2013

Chinese sportswear brand Peak signs NBA player Tony Parker

HONG KONG - Peak Sport Products has signed an endorsement agreement with Tony Parker, a four-time NBA All-Star and point guard for the San Antonio Spurs.

Jun 7, 2011

OMD China inks media deal with Parker

SHANGHAI - OMD China has sealed the media account for renowned century-old pen manufacturer Parker.

Jul 2, 2009


Media brings you a summary of the latest pitch activity in Asia-Pacific