Oct 16, 2014

Period pain got you down? Take an AR selfie with your sanitary pad

SHANGHAI - Leveraging the insight that periods, while a pain, also bring women together, JWT has created an augmented reality app that combines Chinese consumers’ love of technology, cute characters and selfies into a new branded platform for Sofy sanitary pads.

Jun 11, 2012

Kotex chats about 'stuff girls don't say'

SHANGHAI - Kimberly-Clark is using a fictional key-opinion-leader (KOL) cum 'aunt agony' character to promote its feminine care brand Kotex and to broach the taboo subject of menstruation among young women in China.