Jan 17, 2023
Kotex inspires women to #ChooseItAll and not compromise on sanitary protection
Watch the film conceptualised by Ogilvy here
Oct 16, 2014
Period pain got you down? Take an AR selfie with your sanitary pad
SHANGHAI - Leveraging the insight that periods, while a pain, also bring women together, JWT has created an augmented reality app that combines Chinese consumers’ love of technology, cute characters and selfies into a new branded platform for Sofy sanitary pads.
Jun 11, 2012
Kotex chats about 'stuff girls don't say'
SHANGHAI - Kimberly-Clark is using a fictional key-opinion-leader (KOL) cum 'aunt agony' character to promote its feminine care brand Kotex and to broach the taboo subject of menstruation among young women in China.
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