Jenny Chan 陳詠欣
Oct 16, 2014

Period pain got you down? Take an AR selfie with your sanitary pad

SHANGHAI - Leveraging the insight that periods, while a pain, also bring women together, JWT has created an augmented reality app that combines Chinese consumers’ love of technology, cute characters and selfies into a new branded platform for Sofy sanitary pads.

SHANGHAI - Leveraging the insight that periods, while a pain, also bring women together, JWT has created an augmented reality app that combines Chinese consumers’ love of technology, cute characters and selfies into a new branded platform for Sofy sanitary pads.

Client Unicharm Sofy

Agency JWT

Market China

Campaign scope  Online video, mobile app, website

Details The campaign aims to help Sofy connect with 18- to 24-year-old Chinese women and position the brand as fashionable and innovative.

Chinese consumers who purchase the 'Pocket Magic' a new slim, pocket-sized sanitary pad can use the corresponding app to scan a code on the product packaging...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
GroupM drops mPlatform brand in shake-up to improve 'consistency'
Premium
7 hours ago

GroupM drops mPlatform brand in shake-up to improve ...

WPP media buyer is focusing on operations, shared services and tech innovation.

Premium
Wunderman Thompson vice-chair Toby Hoare moves to WPP-wide Unilever role
Premium
7 hours ago

Wunderman Thompson vice-chair Toby Hoare moves to ...

Hoare is set to leave vice-chair position after less than a year.

Premium
Sorrell denies 'slapping' Superunion's Prior over Campaign Asia interview
Premium
8 hours ago

Sorrell denies 'slapping' Superunion's Prior over ...

Former WPP chief was angry that ex-colleague called S4 Capital 'speck in rear-view mirror'.

Premium
ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign
Premium
14 hours ago

ANA and McCann team up to tackle talent crisis with ...

'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'