overview

Aug 6, 2019

Pakistan: Asia’s sleeping creative giant

Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.

Dec 6, 2016

China, new economies driving ad market growth: GroupM

Global economic uncertainty has led to modest growth, but younger markets and the digital boom continue to over-contribute.

Dec 5, 2016

Slower growth in APAC ad market: Magna report

The agency’s latest report shows large gains in less advanced APAC markets, but with China still hugely dominant.

Nov 23, 2016

Opportunities rife in Cambodia’s young PR market

The profession is establishing itself as necessary and distinct from other aspects of communications, while the demand for strategic planning rises, according to in-market experts.