Nov 7, 2016

How Indonesia’s Tiket.com boosted bookings

CASE STUDY: Online travel platform Tiket.com partnered with Glispa to boost engagement and increase the number of bookings in Indonesia.

Jun 4, 2015

Marketing on mobile's leading edge: ecommerce strategies from Hotels.com

HONG KONG - Increasingly in Asia, online travel agencies (OTAs) live and die by their ability to encourage transactions by mobile users. Campaign Asia-Pacific talked to Nelson Allen, APAC marketing director at Hotels.com, to learn about the Expedia-owned brand's strategies.

Feb 25, 2013

Zuji offers HK$10 flights in 10th anniversary tactical campaign

HONG KONG - Zuji's 10th anniversary campaign is offering HK$10 flights in flash sales four random times per weekday until 8 March in its ongoing attempts to reach out to offline travellers.

Jul 31, 2012

Online travel site eLong.com names DDB Guoan as branding AOR

BEIJING - eLong.com has tasked DDB Guoan to build its brand in the competitive online travel market in China, with a strategic focus on hotel reservations.

Apr 3, 2012

Tune Hotels assigns PRC Interactive to penetrate China's OTA market

CHINA - Budget hotel brand Tune Hotels has given PRC Interactive a two-year digital marketing assignment to penetrate China's online travel agency (OTA) market.