ota
How Indonesia’s Tiket.com boosted bookings
CASE STUDY: Online travel platform Tiket.com partnered with Glispa to boost engagement and increase the number of bookings in Indonesia.
Marketing on mobile's leading edge: ecommerce strategies from Hotels.com
HONG KONG - Increasingly in Asia, online travel agencies (OTAs) live and die by their ability to encourage transactions by mobile users. Campaign Asia-Pacific talked to Nelson Allen, APAC marketing director at Hotels.com, to learn about the Expedia-owned brand's strategies.
Zuji offers HK$10 flights in 10th anniversary tactical campaign
HONG KONG - Zuji's 10th anniversary campaign is offering HK$10 flights in flash sales four random times per weekday until 8 March in its ongoing attempts to reach out to offline travellers.
Online travel site eLong.com names DDB Guoan as branding AOR
BEIJING - eLong.com has tasked DDB Guoan to build its brand in the competitive online travel market in China, with a strategic focus on hotel reservations.
Tune Hotels assigns PRC Interactive to penetrate China's OTA market
CHINA - Budget hotel brand Tune Hotels has given PRC Interactive a two-year digital marketing assignment to penetrate China's online travel agency (OTA) market.
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