Gabey Goh
Nov 7, 2016

How Indonesia’s Tiket.com boosted bookings

CASE STUDY: Online travel platform Tiket.com partnered with Glispa to boost engagement and increase the number of bookings in Indonesia.

Background

Online travel platform Tiket.com partnered with Glispa Global Group to drive high-quality mobile users and increase engagement for travel bookings. To increase app installs, the company created a special promotion applicable only on bookings through the app.

Although the company was using social channels like Facebook, offline events and mobile campaigns, it wanted to explore the positive correlation between visibility in the Google Play Store charts and organic installs.

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