SOUNDING BOARD: We ask the industry how the success of 'Parasite' will affect brand appetite for Korean content.
Advertising leaders share what their favourite Oscar-nominated films taught them about creativity.
It's not all ballgowns and blubbering. The Oscars had a few lessons for event planners who want to make a big impression.
Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.
Global campaign targets China and India as well as US.
Did Samsung really get its money's worth out of the Oscars? RamKrishna Raja crunches the numbers.
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