Apr 8, 2020

How Pizza Hut Taiwan and Appier used AI to optimise online ordering

CASE STUDY: A machine-learning system helped hit the right customers with a popup discount offer, increasing conversion rates by 15%.

Mar 15, 2017

This lingerie brand replaced its agency with AI and will never go back

Cosabella grew its customer base and tripled its ROI after it 'hired' an AI platform named 'Albert'.

Apr 23, 2015

CASE STUDY: Analytics spark UX improvement for energy company

New Zealand energy provider Genesis, with analytics consultant Sparkline, used thorough user-behavious analysis to identify website user-experience improvements that led to a significant increase in conversions and sales.

Nov 21, 2012

Five things to consider when optimising premium inventory for online ad campaigns

Xiaoming Shao, managing director, APAC, for Maxifier, shares five tips marketers can employ to make sure their online-advertising campaigns are optimised in line with their objectives.