CASE STUDY: A machine-learning system helped hit the right customers with a popup discount offer, increasing conversion rates by 15%.
Cosabella grew its customer base and tripled its ROI after it 'hired' an AI platform named 'Albert'.
New Zealand energy provider Genesis, with analytics consultant Sparkline, used thorough user-behavious analysis to identify website user-experience improvements that led to a significant increase in conversions and sales.
Xiaoming Shao, managing director, APAC, for Maxifier, shares five tips marketers can employ to make sure their online-advertising campaigns are optimised in line with their objectives.
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