omnichannel
How omnichannel and identity are reshaping the marketer’s playbook
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
From omnichannel to omni experience: Crafting next-gen consumer experiences
In our era of fluid consumer journeys and rapid tech development, it’s time for brands to go beyond omnichannel and think about creating omni experiences.
5 reasons Bed Bath is headed to the great beyond—and one opportunity that could still save it
Its efforts to become an ‘omni-always’ retailer have so far fallen short.
M&C Saatchi Indonesia launches omnichannel shopper and brand unit
"Every touchpoint is an opportunity for brand experience and to sell", says Mike Forster on the agency's Shopex launch in Indonesia.
Evolving mediums demand evolving solutions
At a recent roundtable, Integral Ad Sciences and Campaign Asia-Pacific invited regional marketing leaders to discuss the complexity of evolving mediums and the constant need to innovate.
How to prepare for hybrid commerce: Chinese consumers lead unification of online and in-store
As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.
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