omnichannel

Jan 21, 2022

How to prepare for hybrid commerce: Chinese consumers lead unification of online and in-store

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

Oct 19, 2020

Alibaba invests $3.6 billion to take control of Sun Art Retail

Investment signals push by technology behemoth to grow omnichannel retail business.

May 20, 2019

Connecting the dots in the TV ecosystem

Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.