As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.
Investment signals push by technology behemoth to grow omnichannel retail business.
Resulticks expands in APAC as new report shows 82% of firms in the region aim to improve customer engagement by employing an omnichannel approach.
Deepika Nikhilender on how evolving TV viewing habits affects advertisers, media buyers, broadcasters and publishers.
Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.
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