ogilvypr
How Ogilvy’s Graves hopes to bring science back into communications
GLOBAL - After completing his paper on ‘Brain. Behaviour. Story.’, for which he was awarded his third WPP Atticus award in June, Christopher Graves, global chairman and CEO of OgilvyPR, hopes to disseminate his findings throughout the agency.
Kronenbourg’s ‘Finish at Five’ campaign on tap for Le French May
HONG KONG - Ogilvy PR, JWT and OMD join forces to brew up a leave-work-early movement for French beer brand Kronenbourg 1664.
More than honeymoons: Costa Cruise challenges Asian perceptions
ASIA-PACIFIC - How does a European tradition market itself to an Asian consumer base? Are cruise holidays outdated, or have disasters made holidaymakers more hesitent to book ocean voyages? We ask Italian cruise company Costa Crociere’s marketing director for Asia-Pacific about the challenges.
Chivas crowdsources amateur film crew for new micromovie
HONG KONG - In a move to support the local amateur film industry, Scotch whisky brand Chivas 18 has rolled out a new marketing initiative in collaboration with film director Heiward Mak to develop a unique online micromovie.
Kelvin Lim leaves B-M Malaysia to head Social@Ogilvy
KUALA LUMPUR - Burson-Marsteller Malaysia's digital strategist Kelvin Lim has left to join Ogilvy PR Worldwide in the newly created role of director of Social@Ogilvy and technology.
Karen Yap joins Ogilvy PR Malaysia
KUALA LUMPUR - Karen Yap, who left her position as group account director at Weber Shandwick in January, has joined Ogilvy PR Malaysia as director of corporate and finance.
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