new products
Why 96% of new product launches in China fail
GREATER CHINA - Although most marketers see new products as critical to their success, only 4 per cent of launches in China deliver significant incremental revenue gains once cannibalisation is taken into account, according to just-released research from TNS.
DATA POINTS: Asia open to new products
Asia-Pacific is often described as a region addicted to ‘newness’. A recent global study by Nielsen would seem to support that description. Among the findings of the report, which assesses new product purchase intentions around the world, was that Asian consumers were the most likely to try unfamiliar products. This infographic gallery presents some of the study's other findings.
Asians most reluctant to try out new brands: Nielsen
ASIA-PACIFIC – Consumers in Asia-Pacific are among the world's most reluctant to switch to new brands, with only 44 per cent willing to experiment with alternatives, according to Nielsen.
JCDecaux appoints Trimaran to drive new products launch
HONG KONG – JCDecaux has appointed Trimaran Corporate Communications as its PR agency to assist with the launch of new product Mega 103 TV and its marketing campaign Innovate Festival 2010.
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