new balance

Nov 27, 2017

Event marketing goes guerrilla

Seven low-cost guerrilla marketing stunts you can replicate at your next event.

Dec 7, 2016

Unruly to offer Japanese advertisers 'emotional targeting'

Unruly has launched an ‘emotional targeting’ service in Japan in an effort to maximise the effectiveness of video advertising in a fast-growing market.

May 26, 2014

New Balance sponsors ‘Colour Run’ in Asia

ASIA-PACIFIC - Reaching out to a growing population of 'social runners', New Balance has signed on as a regional sponsor of the Colour Run—an event where runners get splashed with bright colours as they run a 5-km race.