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Event marketing goes guerrilla
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Nov 27, 2017

Event marketing goes guerrilla

Seven low-cost guerrilla marketing stunts you can replicate at your next event.

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Unruly to offer Japanese advertisers 'emotional targeting'
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Dec 7, 2016

Unruly to offer Japanese advertisers 'emotional targeting'

Unruly has launched an ‘emotional targeting’ service in Japan in an effort to maximise the effectiveness of video advertising in a fast-growing market.

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New Balance sponsors ‘Colour Run’ in Asia
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May 26, 2014

New Balance sponsors ‘Colour Run’ in Asia

ASIA-PACIFIC - Reaching out to a growing population of 'social runners', New Balance has signed on as a regional sponsor of the Colour Run—an event where runners get splashed with bright colours as they run a 5-km race.

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