From mirror neurons to brain systems, Deepak Varma at Kantar explains how neuroscience is teaching brands even more about their advertising and audiences.
Scientific findings about how humans makes decisions challenge marketers to throw away the century-old map they've been using.
SALT LAKE CITY - After analysing the data, you conceive a strategy that aligns with your findings. Next you execute. But did you know that your customers forget 90 per cent of what they see?
BEIJING & WUHAN - Advertising efficiency is at least 1.713 times higher for online video ads than for traditional TV spots in terms of triggering positive emotional responses, according to a neuroscience study by VivaKi and Brain Intelligence.
BEIJING – Chinese marketers can now congregate not in focus group rooms conducting surveys but in neurological testing labs monitoring brainwaves, as neuromarketing, the new kid on the block in consumer research, kickstarts in the mainland.
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