Mar 21, 2013

Six Chinese social sites to jointly launch 'blackout' campaign for Earth Hour

SHANGHAI - To mark Earth Hour on Saturday, World Wildlife Fund (WWF) has collaborated with six Chinese social networking sites to launch a digital awareness campaign called 'Light only what you need'.

Mar 19, 2013

DATA POINTS: Social media statistics and trends in China

Go-Globe, an online web applications design and development firm, has created an infographic that covers statistics and facts about all the major social media platforms that China's 597 million social networking users are active on -- namely Qzone, Tencent Weibo, Sina Weibo, Wechat, Pengyou,, Renren, Douban, Kaixin001, Jiayuan.

Sep 13, 2012

Gap campaign's new 'thought-provoking pairing' may not sync with Chinese consumers

GREATER CHINA - The 'Let's GAP Together' campaign's latest pairings—one showing Twitter founder Biz Stone with actor Daniel Wu and another showing two ordinary girls—has sparked some discussion over whether the campaign is relevant to its target market.

Sep 6, 2011

'Networking after dark' opens agency doors for Spikes Asia 2011

SINGAPORE - On the second evening of Spikes Asia 2011, five agencies will open their doors for another night of networking opportunities.

Aug 29, 2011

TBWA to get the Spikes Asia 2011 party started

SINGAPORE - This year's Spikes Asia festival of creativity will feature a number of strong networking opportunities, including the opening night reception sponsored by TBWA.