SALT LAKE CITY - 'Change agent' and 'risk-taker' are highly charged words, and Adobe is aiming them at the modern marketer. This became the theme of day two at the Adobe Summit, even as some disagreed with the direction digital marketing technology is taking.
SYDNEY - NAB (National Australia Bank) is aiming to provide live commentary of this year's Toyota AFL (Australian Football League) Grand Final in 10 languages—with consumers not only helping to choose the languages but also providing the live commentary at the event.
MELBOURNE - BBDO Clemenger has launched a new set of film and TVCs for the National Australia Bank, this time focusing on its mortgage products that prevent customers from being 'locked in'
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