Staff Reporters
Oct 11, 2011

Clemenger BBDO unveils 'lock in' campaign for NAB

MELBOURNE - BBDO Clemenger has launched a new set of film and TVCs for the National Australia Bank, this time focusing on its mortgage products that prevent customers from being 'locked in'

wide player in 16:9 format. Used on article page for Campaign.

The integrated TV and online campaign was launched on October 7. It shows unsuspecting people being placed in unusual situations, heightened as the protagonist then locks doors and windows, preventing any escape.

In the 'Open house' film, for example, prospective buyers of a flat are locked inside with an alarm blaring.

Sally Bruce, general manager of mortgages at NAB, says the films highlight the freedom that its customers have to switch their loans to other banks. "Recent research tells us 82% of mortgagees say banks have no right to make it difficult for customers to change to another mortgage provider. No-one wants to feel locked into their home loan and with NAB they don't have to," she said.

Ant Keogh, ECD of Clemenger BBDO Melbourne said, “We soon realised that the idea of freedom becomes much more tangible the moment you take it away.”

The new reality-style campaign follows on from a similar film promoting NAB's "honest" credit card products.


Executive Creative Director – Ant Keogh

Creative Directors – Julian Schreiber and Tom Martin

Creatives – Simon Bagnasco and Ben Keenan

Account Management Team – Simon Lamplough, Andrew Drougas, Josh Comer, Marty Kane, Tanya Green

Executive Producer – Sonia von Bibra

Clients – Sandra de Castro, Chief Marketing Officer; Andrew Wynne, GM, Consumer Marketing; Dimitra Fourtzis, Head of Marketing, Mortgages & Customer Retention;

Related Articles

Just Published

12 minutes ago

‘People got up in arms’: The inside story on A&W’s ...

Who would get mad about a bear mascot wearing jeans? Turns out, a lot of people.

20 minutes ago

Omnicom high-flyer Alex Hesz on holdco strategy: ...

The recently-appointed global chief strategy officer talks about “reverence” for agency brands and reveals why he pulled out of that big Dentsu job.

28 minutes ago

Dentsu Creative UK appoints first business ...

Matt Lambert joins from Miroma Group.

42 minutes ago

A guide to virtual production in 2023: revolutionisi...

Adland is slower on the uptake when it comes to virtual production but it can solve many production issues.