Didn't make it to Barcelona this year? No problem. Here are the top 5 themes and lessons for mobile marketers.
The impact 5G will have on business and commerce was on full display at last week's Mobile World Congress, according to McCann Worldgroup's chief digital officer.
Experts speaking at the HKECIA seminar last week weighed in on making the event industry greener.
Despite a flurry of new phone handset launches during Mobile World Congress, we may have already optimised smartphone design, MediaCom's global head of mobile explains.
The next cashless market, what's driving sales for Kellogg, WeChat remains unchallenged.
Once a showcase of 'nearly there' products and services, the Mobile World Congress, which took place last week in Barcelona, is now full of technology that is ready for brands to take advantage of now.
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