SINGAPORE - The Pepsi Music Accelerator at Music Matters, part of Branded's All That Matters event taking place in Singapore in from 20 to 23 May, will give Asian musical acts a chance to receive mentoring and perform at Music Matters Live 2015.
SINGAPORE – Brands must seek authenticity and subtlety when choosing artists as brand advocates, and be patient as it can take three to five years to see real benefits, industry experts said on day two of Music Matters.
ASIA-PACIFIC - More than half (51 per cent) of Asia-Pacific respondents have listened to music and/or watched music videos on social networking sites over the past month, according to a recent study by Ipsos.
SINGAPORE - Branded entertainment must be a major focus, and brands also need to integrate content across multiple platforms and prioritise the second screen over connected TV, delegates at the Digital and Music Matters 2012 conference heard Tuesday.
SINGAPORE - Leading figures in the digital and music sectors will convene at the Digital and Music Matters conference this week to discuss the latest industry trends.
ASIA-PACIFIC – Music Matters, the annual music industry summit held in Singapore, is to release a recording by 49 artists in support of relief efforts for Japan following the earthquake and Tsunami earlier this year.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins