As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape.
Music artists are finding cost-effective marketing campaigns in Southeast Asia are helping to trigger global streaming success.
GLOBAL - Apple has introduced social network for music Ping which allows users to follow their favourite artists and friends to find out what they are listening to.
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