music marketing

Sep 26, 2023

Sounds like a hit: How brands are cutting through the noise using original music marketing

As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape.

Oct 26, 2022

How trigger marketing helped launch the music careers of stars

Music artists are finding cost-effective marketing campaigns in Southeast Asia are helping to trigger global streaming success.

Sep 2, 2010

Apple introduces music social networking site Ping

GLOBAL - Apple has introduced social network for music Ping which allows users to follow their favourite artists and friends to find out what they are listening to.