Staff Reporters
Sep 2, 2010

Apple introduces music social networking site Ping

GLOBAL - Apple has introduced social network for music Ping which allows users to follow their favourite artists and friends to find out what they are listening to.

Apple introduces music social networking site Ping

Apple unveiled Ping yesterday at the company's annual music event in San Francisco. The new social network works as a music-centered community that exists within iTunes. The announcement coincides with the release of iTunes 10.

Groupies can now follow their favourite artists and find out where and when they are playing, what music they like, follow photo and status updates, leave comments and even join the conversation.

Similarly users can find out what music their friends are listening to and downloading, who they are following and which gigs they are attending. A recent activity feed makes it easy to stay up-to-date with status updates, conversations and music recommendations.

Users can also listen to 30-second previews of songs, find friends through connecting with Facebook and access custom top charts.

Apple CEO Steve Jobs has compared Ping with the likes of Facebook and Twitter due to the similar following function that lets users follow friends to create a personal network. Jobs said it's like Facebook and Twitter meet iTunes. "But it's not Facebook, it's not Twitter, it's a social network all about music," he added.

Unlike Facebook and Twitter, Ping already has access to an audience of 160 million iTunes users across 23 countries upon its launch.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

1 day ago

Creative Minds: Sally Anderson is always asking ...

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

1 day ago

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

1 day ago

2025 salary benchmarks: Marketing, creative, comms

MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.