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Feb 24, 2020
Why brands should look at influencers as collaborators, not spokespeople
Brands that do well have recognised that influencers are not merely a commodity, argues Michael Patent from Culture Group.
Mar 15, 2019
Five key KOL trends in China for 2019
Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.
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