Moving Walls founder and group CEO believes the patent will serve to increase advertiser confidence in OOH, which has been one of the heaviest hit ad mediums during COVID-19.
Aqilliz claims that use of blockchain will enable brands like Foodpanda to more easily verify whether their digital campaigns—especially ones delivered across multiple DOOH screens—have been seen.
TECH BITES: New alliance between Havas Group's out-of-home brand and adtech firm aims to make ROI tracking more precise across APAC markets.
The OOH company said the move fast-tracks its efforts in programmable signage.
Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.
Digital media marketplace for OOH assets seeks to bring automation and transparency to the sector.
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