OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.
The OOH media company introduced a format that adds ad space to Singapore buses.
SINGAPORE - As Singapore experiences hotter-than-usual weather, beverage brands Coca-Cola and PepsiCo have taken to the streets to entice and engage consumers with some interactive OOH installations.
Moove Media, the advertising arm of ComfortDelGro, launched a 'Happy Cows & Hearts' campaign and Facebook contest to promote graciousness and kindness.
Moove Media Pte Ltd, ComfortDelGro’s outdoor advertising arm and transit media owner, celebrated the opening of its new office recently to much fanfare in a retro carnival-themed party, complete with a gaming arena, food stalls and ‘live’ bands. Aptly called “Merryland”, the 70,000 sq ft new office houses all of the company’s various departments and facilities, including its taxi installation bay, under one roof.
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