moove media

Apr 18, 2018

New taxi screens make ad-watching all but mandatory

OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.

Jan 27, 2017

Photos: Moove Media's 'Big Top' launch event

The OOH media company introduced a format that adds ad space to Singapore buses.

Apr 20, 2016

Coca-Cola and PepsiCo vie for commuter attention in Singapore

SINGAPORE - As Singapore experiences hotter-than-usual weather, beverage brands Coca-Cola and PepsiCo have taken to the streets to entice and engage consumers with some interactive OOH installations.

Jul 18, 2013

CASE STUDY: How Moove Media used cows as ambassadors of kindness

Moove Media, the advertising arm of ComfortDelGro, launched a 'Happy Cows & Hearts' campaign and Facebook contest to promote graciousness and kindness.

Jul 20, 2012

Moove Media cows celebrate Singapore’s workforce

SINGAPORE - Transport-media owner Moove Media is revisiting its popular cows initiative with a ‘Moove Cows@Work’ campaign paying tribute to Singapore's workforce.

Jul 9, 2012

Moove Media opens "Merryland"

Moove Media Pte Ltd, ComfortDelGro’s outdoor advertising arm and transit media owner, celebrated the opening of its new office recently to much fanfare in a retro carnival-themed party, complete with a gaming arena, food stalls and ‘live’ bands. Aptly called “Merryland”, the 70,000 sq ft new office houses all of the company’s various departments and facilities, including its taxi installation bay, under one roof.