Aug 28, 2019

Making Japan work better for workers, and brands

Well-known economist and commenter Robert Feldman discusses macro issues that make Japan a difficult place to succeed for international brands and agencies, including the need to adapt strategy and the “prison without walls” of lifetime employment.

Jan 13, 2015

Five steps to standardize digital metrics across countries

Tracking digital marketing performance can be bewildering, with so many channels and reporting tools to choose from, even more so when there are multiple geographies, companies and teams to consider. Robin Leonard of AllFamous Digital takes some of the mystery out of the process.

Sep 11, 2014

China pushes MNCs to deliver more

ASIA's TOP 1000 BRANDS: As consumers become ever more discerning, so local brands increase the level of competition with more sophisticated products.

Aug 10, 2011

HK independent agencies enter new growth phase

HONG KONG - Conventional logic dictates that the muscle and scale of big agencies will almost always overwhelm smaller, independent players in the advertising industry. But that notion may be being turned around in Hong Kong and Mainland China.

Mar 22, 2010

Indonesia: Brands seek a slice of the lucrative rural market

Rural consumers in Indonesia offer sizeable rewards to brands in the market, but converting them requires a deft touch. Besides FMCG companies like Unilever and Kraft, very few multinational brands have found a footing in Indonesia's rural areas.