milk tea

Aug 25, 2020

Milk tea: a new marketing strategy for Chinese brands

The popularity of the beverage has caught the attention of brands looking to connect with younger Chinese consumers.

Jan 4, 2018

Black & White legacy: Brand supports Hong Kong milk tea culture

FrieslandCampina has tied itself to the favourite drink of Hong Kongers through a number of CSR initiatives.

Nov 21, 2011

Lipton emphasises 'golden ratio' of milk tea with musical analogy

SHANGHAI - Lipton has released its 'golden ratio' musical campaign in China to establish itself as the leading milk tea expert, with the help of DDB.