INSPIRATION STATION: "If there is an autistic spectrum, there’s an artistic spectrum too," says the ex-Dentsu creative on launching the first-of-its-kind mindbook to assess neurodivergent skillsets for the ad industry.
The Misfits Camp is a groundbreaking initiative aimed at changing the way in which neurodiverse and physically-disabled individuals are perceived in the workplace, through breaking down barriers that have traditionally prevented them from achieving their full potential.
As her tenure with the agency network draws to a close, Dentsu's APAC creative chief reflects on her career of lessons learned and what lies next.
One of the region's most prominent creatives, Jayme has been with Dentsu for more than six years.
Dentsu International's APAC creative leader has been a prominent voice on harassment within the industry for several years. She is “pissed” that it allegedly slipped through the cracks at her own agency. Now she wants to see action.
No longer global co-president of Dentsumcgarrybowen, Jayme becomes Dentsu International's APAC chief creative officer with immediate effect.
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