ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
TOP OF THE CHARTS: Only print is pegged to be deflationary in Asia-Pacific, according to ECI's revised 2020 media inflation report.
As the overall pie grows by 7.8 percent, TV spending drops while OOH and content-marketing rise.
BEIJING - Jinluo Group, a leading provider of meat products in China, has appointed Vizeum China as its strategic media partner.
As digital challenges TV’s dominance of media spend, Magz Osborne writes that some traditional players have yet to cope with the changes
GLOBAL - WPP's GroupM has given the strongest indication yet that the worst of the advertising recession is over by more than trebling its previous prediction of 1 per cent growth in global media spend.
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