media spend
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Marketers react to SPH Media inflating circulation numbers
Circulation numbers were found to be inflated by 10-12%; senior staff taken to task.
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APAC marketers most likely to reinvest their revenue into media spend, study reveals
TOP OF THE CHARTS: Brands in the Asia Pacific are reinvesting a higher percentage of their media spend than other regions, while brands in North America reinvest slightly less, but enjoy a much stronger payback that the rest of the world.
APAC media inflation is most resilient globally: report
ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
APAC media inflation set to easily outpace other regions
TOP OF THE CHARTS: Only print is pegged to be deflationary in Asia-Pacific, according to ECI's revised 2020 media inflation report.
Nearly 60% of China ad spend will be digital in 2017: GroupM
As the overall pie grows by 7.8 percent, TV spending drops while OOH and content-marketing rise.
Jinluo Group selects Vizeum China as strategic media partner
BEIJING - Jinluo Group, a leading provider of meat products in China, has appointed Vizeum China as its strategic media partner.
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