media spend

Apr 8, 2024

H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall

Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.

Jan 15, 2024

Disney brings more automation and shopability to its ad products

The media giant is also ramping up its self-serve capabilities to reduce ad tech fees.

Jul 10, 2023

Global media spend surpassed $400bn in 2022

Spend went up by more than 6%, led by growth in digital, new report shows.

Jul 10, 2023

India grows media spends by 5% in 2022: ComScore report

Mindshare, Wavemaker and Lodestar UM were the top three media agencies in terms of billings.

Jan 10, 2023

Marketers react to SPH Media inflating circulation numbers

Circulation numbers were found to be inflated by 10-12%; senior staff taken to task.

Jul 18, 2022

APAC marketers most likely to reinvest their revenue into media spend, study reveals

TOP OF THE CHARTS: Brands in the Asia Pacific are reinvesting a higher percentage of their media spend than other regions, while brands in North America reinvest slightly less, but enjoy a much stronger payback that the rest of the world.