media spend

Jan 10, 2023

Marketers react to SPH Media inflating circulation numbers

Circulation numbers were found to be inflated by 10-12%; senior staff taken to task.

Jul 18, 2022

APAC marketers most likely to reinvest their revenue into media spend, study reveals

TOP OF THE CHARTS: Brands in the Asia Pacific are reinvesting a higher percentage of their media spend than other regions, while brands in North America reinvest slightly less, but enjoy a much stronger payback that the rest of the world.

Feb 18, 2021

APAC media inflation is most resilient globally: report

ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.

May 7, 2020

APAC media inflation set to easily outpace other regions

TOP OF THE CHARTS: Only print is pegged to be deflationary in Asia-Pacific, according to ECI's revised 2020 media inflation report.

May 17, 2017

Nearly 60% of China ad spend will be digital in 2017: GroupM

As the overall pie grows by 7.8 percent, TV spending drops while OOH and content-marketing rise.

Jan 29, 2013

Jinluo Group selects Vizeum China as strategic media partner

BEIJING - Jinluo Group, a leading provider of meat products in China, has appointed Vizeum China as its strategic media partner.