media spend
H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
Disney brings more automation and shopability to its ad products
The media giant is also ramping up its self-serve capabilities to reduce ad tech fees.
Global media spend surpassed $400bn in 2022
Spend went up by more than 6%, led by growth in digital, new report shows.
India grows media spends by 5% in 2022: ComScore report
Mindshare, Wavemaker and Lodestar UM were the top three media agencies in terms of billings.
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Marketers react to SPH Media inflating circulation numbers
Circulation numbers were found to be inflated by 10-12%; senior staff taken to task.
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APAC marketers most likely to reinvest their revenue into media spend, study reveals
TOP OF THE CHARTS: Brands in the Asia Pacific are reinvesting a higher percentage of their media spend than other regions, while brands in North America reinvest slightly less, but enjoy a much stronger payback that the rest of the world.
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