Will China's new influencer rules improve the transparency of KOL marketing?
Chinese marketing observers suggest the new rules will improve indeed improve transparency, with one suggesting this could start a new shift away from KOL marketing as we know it.
WeChat makes a grab at China’s MCN industry
WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”
Brands are relying less on agencies to manage KOLs in China
R3 whitepaper finds marketers in China can no longer only rely on agencies to select and launch KOL campaigns.
Independent players can exist outside Google and Facebook duopoly: MCN
The free pass that the digital majors get in viewability standards is bringing chaos to the programmatic advertising ecosystem, said MCN's chief data officer.
VS Media to team up with Beautiful Destinations on China travel content
The move represents VS Media's transition to the 'MCN 2.0' era.
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