masato mitsudera

Aug 1, 2018

ADK names ECD as it looks to develop 'boutique' network

The company plans to launch "a number of creative boutiques" by January.

May 27, 2016

Film shows role of 'Robot Town' in shaping Japan's future

TOKYO - An initiative to promote Kanagawa prefecture’s expertise in robotics draws on Astro Boy to present a vision of the future with a sentimental film.

Jan 29, 2016

Saga Prefecture targets athletes with Samurai spirit

TOKYO - An initiative for Saga Prefecture draws on warrior spirit to attract international sports teams to training camps ahead of the Tokyo 2020 Olympic and Paralympic Games.

Dec 18, 2015

Appeal beyond mascots: A Tokyo creative’s perspective on marketing Japan's rural destinations

One of the most original campaigns of the year, as far as we were concerned, was not for a product, but for a place: Saga City in Japan. Featuring an ‘alien fish’ as its star, it was far from your typical tourist promotion. We asked the man behind this and other destination branding initiatives, Masato Mitsudera, for his views on how to re-energise a sector that often fails to fulfill its creative potential.

Apr 27, 2011

Creative Q&A: Beacon Communications' Masato Mitsudera

Creative director Masato Mitsudera of Beacon Communications K.K./Leo Burnett shares his stories on looking good in a speedo, working at the post office and kick-starting his career in advertising career.