In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
SINGAPORE – When it comes to marketers grappling with the multitude of technology at their disposal to do their jobs, there are two distinct challenges at play, according to Oracle: managing the potential of content marketing and optimizing it across multiple channels.
TOKYO - Superdrive, a Tokyo-based agency specialising in revenue marketing, has appointed Calvin Yeoh, formally of Deloitte Digital, to lead operations across the region.
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