margaret key

Apr 16, 2020

COVID-19: Why South Korea's graceful crisis comms should be a lesson for all

Agency leaders in Korea on factors that led South Korea’s government comms strategy to be revered around the world.

Nov 21, 2019

MSL names new APAC CEO

Ex-APAC CEO for Zeno Group and industry veteran joins the Publicis agency.

Jun 5, 2015

McDonald's invites children as guest chefs to win back trust in Japan

TOKYO - McDonald’s is hoping to rebuild credibility, and presumably sales, among Japanese consumers with the latest instalment of an ongoing initiative that invites children to learn to cook burgers in its restaurant kitchens.

Mar 7, 2013

Korean boycott of Japanese brands unlikely to have lasting impact

SEOUL – Japanese brands are again the victims of political wrangling, with a Korean merchants’ organisation calling for a boycott of Japanese products over territorial disputes and wartime atrocities.

Sep 10, 2012

Burson-Marsteller and Medicom enter into partnership in Korea

SEOUL – Burson-Marsteller has entered into a strategic cooperation agreement with Medicom, a leading Korean digital communications agency, in a move aimed at strengthening its ability to serve both foreign and domestic clients in the market.

Mar 15, 2010

PR agencies swap executive talent in North Asia

TOKYO - Edelman has named Kuniko Okuwaki as its deputy MD in Japan, inheriting many operational duties from former MD, Margaret Key (pictured), who has joined Burson-Marsteller as its market leader in South Korea.