Agency leaders in Korea on factors that led South Korea’s government comms strategy to be revered around the world.
Ex-APAC CEO for Zeno Group and industry veteran joins the Publicis agency.
TOKYO - McDonald’s is hoping to rebuild credibility, and presumably sales, among Japanese consumers with the latest instalment of an ongoing initiative that invites children to learn to cook burgers in its restaurant kitchens.
SEOUL – Japanese brands are again the victims of political wrangling, with a Korean merchants’ organisation calling for a boycott of Japanese products over territorial disputes and wartime atrocities.
SEOUL – Burson-Marsteller has entered into a strategic cooperation agreement with Medicom, a leading Korean digital communications agency, in a move aimed at strengthening its ability to serve both foreign and domestic clients in the market.
TOKYO - Edelman has named Kuniko Okuwaki as its deputy MD in Japan, inheriting many operational duties from former MD, Margaret Key (pictured), who has joined Burson-Marsteller as its market leader in South Korea.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins