INSPIRATION STATION: Local artists get a leg up from retail brands to produce offbeat installations and merchandise.
HONG KONG - Cityplaza, the largest shopping mall on Hong Kong Island, has unveiled a rebranding campaign called 'Live Happy' following the completion of a HK$100 million renovation in 2014.
HONG KONG - Leo Burnett has announced they have won the creative account for Sun Hung Kai Properties' Sky100, the new observation deck on the 100th floor of the International Commerce Centre (ICC) in West Kowloon due to open in April this year.
SHANGHAI – Shanghai Xintiandi has appointed Rax Marketing as its public relations partner. The latter will be responsible for brand communications and PR strategies for both the old Xintiandi mall and the newly opened Xintiandi Style.
Xintiandi Style is the new fashion mall in Shanghai under the Shui On Land property development company. It has put M&C Saatchi in charge of a branding campaign for the upcoming festive season.
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