Sudler, Wunderman and Y&R, which now operate as joint-venture agencies with Rediffusion, will now be developed as wholly owned agencies.
SHANGHAI - Bluefocus Communication Group will be acquiring smartphone ad platform Domob for US$288.1 million and investing US$71.2 million for a 54.77 per cent stake in mobile ad platform Madhouse.
SHANGHAI – Rovio, creator of the mobile game Angry Birds, has announced a partnership with the mobile advertising network, Madhouse, in China.
SHANGHAI - Maxus China has brought two media veterans on board: Robert Lai in the newly-created role of national head of digital; and Leon Chen as managing director of Maxus Shanghai.
SHANGHAI - Renowned Chinese mobile advertising network Madhouse Inc. has announced a strategic partnership with Taiwanese mobile carrier Far EasTone Telecommunications, to help develop and enable Far EasTone's cross-carrier mobile internet advertising network in Taiwan.
SHANGHAI - Chinese mobile advertising network Madhouse Inc. and consulting group iResearch will launch a mobile advertising monitoring service called mWebTracker to allow clients to track ads in real time on the mobile internet.
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