mad men

Sep 10, 2015

How Christina Hendricks steers her personal brand, without social media

SPIKES ASIA - Much like her Mad Men character Joan Holloway, Christina Hendricks is classy, intelligent and in full control of her presence both onscreen and online.

May 18, 2015

'Mad Men' is over. Is the ad industry to follow?

The existential crises afflicting the series' characters may sound familiar to their non-fictional counterparts.

May 14, 2015

Life after 'Mad Men': The digital takeover

While shocking and a bit gratuitous, Ginsberg’s response to the introduction of the IBM System/360 computer can be viewed as an underreaction to what computers (and technology, in the broader sense) would eventually do to the advertising industry, write Huge MD Michael Koziol.

Nov 10, 2011

Social media is the new TV: Effective Brands and BBH Summit

ASIA-PACIFIC - Creating brand value in a global market, as well as social media readiness, was among the key concerns expressed by marketers during a series of summits hosted by marketing consulting firm EffectiveBrands, and creative agency BBH this week.

Aug 4, 2010

Meet the real life 'Mad Man'

Jerry Della Femina, the original 'Mad Man' who inspired the hit show on the excesses of working in a 1960s US ad agency, including the notorious Agency Sex Contest.

Feb 19, 2010

VIDEO: Saatchi & Saatchi chairman Bob Seelert on marketing and Mad Men

SINGAPORE - During a recent stopover in Singapore, chairman of Saatchi & Saatchi, Bob Seelert, took time out to talk about his experience, tips on marketing and the hit TV series 'Mad Men'.