In its mission to create authentic localised experiences and foster an emotional connection with Chinese consumers, the heritage whisky brand has rolled out a Mid-Autumn campaign inspired by Fujian culture and the spirit of reunion.
In its odyssey to capture the hearts and minds of China’s younger generation, the historic Cognac brand looks towards rejuvenation and localisation.
Localisation has proven to be a key factor to succeed in the Chinese market. In this article, we look at Marriott Bonvoy's success story behind its creative, catchy and localised marketing campaigns.
Through its efforts to localise in China, the Christian Dior group recorded $21.6 billion in revenue during the first half of 2020, with 12% organic growth.
The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.
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