liveramp

Mar 4, 2021

Google is not killing ID solutions, but has succeeded in sowing doubt

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are.

Feb 26, 2020

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three adtech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected TV.