GroupM-owned performance advertising business adds another new office in Southeast Asia.
Marketers must quickly change their priorities from quantity to quality and get smarter about measuring performance, according to a trend report from Light Reaction.
Performance advertising company adds Hong Kong to more than 30 markets globally.
Newest office in Southeast Asia expands presence to 32 markets globally.
ASIA-PACIFIC - Light Reaction, a mobile-first performance advertising business that is part of Xaxis, has appointed Auke Boersma as managing director for Asia-Pacific.
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