light reaction

Feb 23, 2017

Light Reaction launches in Philippines

GroupM-owned performance advertising business adds another new office in Southeast Asia.

Feb 16, 2017

'Downloads are obsolete' and other mobile-engagement trends

Marketers must quickly change their priorities from quantity to quality and get smarter about measuring performance, according to a trend report from Light Reaction.

Jan 19, 2017

Light Reaction launches in Hong Kong

Performance advertising company adds Hong Kong to more than 30 markets globally.

Oct 4, 2016

Light Reaction switches on in Vietnam

Newest office in Southeast Asia expands presence to 32 markets globally.

Jul 10, 2015

Xaxis’ Light Reaction gets a new Asia MD

ASIA-PACIFIC - Light Reaction, a mobile-first performance advertising business that is part of Xaxis, has appointed Auke Boersma as managing director for Asia-Pacific.