Nov 23, 2020

For Unilever, pandemic provides new purpose for brand Lifebuoy

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion.

Oct 23, 2020

Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’

FMCG giant makes emphatic case for contribution of marketing as it reports strong results.

Oct 24, 2018

Rival brands celebrate eating with hands

Lifebuoy and Safeguard take different approaches to promoting hand cleansing in India and the Philippines, respectively.

Jul 5, 2018

Building meaningful brands: Real questions to ask

What values does the brand need to embody to be relevant and purposeful for the consumer? And why do some brands have more meaning and relevance than others?

Jun 1, 2017

Lifebuoy launches Malaysia campaign surrounding Ramadan

Brand begins month-long campaign with actor Farid Kamil and his son, Muhammad.

Feb 23, 2015

Engagement Meter: Brands ring in the new year

Kit Kat, Closeup, Lifebuoy, Kirin and Malaysia Airlines moved the needle in this week's installment of Engagement Meter, curated by Unmetric.