THE PHILIPPINES – As the rest of the world shuffles back to the daily grind, the Christmas spirit is still strong in the Philippines, with McDonald’s paying musical tribute to parents across the nation.
To help typhoon survivors, Philippine Red Cross (PRC) and P&G turned fashion items into daily essentials such as food, water and medicine through fundraising project Aid Couture.
MANILA - Fast-food chain McDonald’s has adjusted its thematic approach for a breakfast campaign in the Philippines following the Typhoon Haiyan disaster.
MANILA - Haircare is one of the most dynamic categories in the Philippines. With more than 10 major shampoo brands, each with an average of three variants actively advertising, the category is traditionally the biggest ad spender.
MANILA - Leo Burnett Group’s Blackpencil has appointed Kat Gomez as its executive creative director.
MANILA - Leo Burnett Manila has promoted executive creative director Raoul Panes as chief creative officer.
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