Racheal Lee
Jan 24, 2014

CASE STUDY: How P&G and the Red Cross turned fashion into necessities for typhoon survivors

To help typhoon survivors, Philippine Red Cross (PRC) and P&G turned fashion items into daily essentials such as food, water and medicine through fundraising project Aid Couture.

To help typhoon survivors, Philippine Red Cross (PRC) and P&G turned fashion items into daily essentials such as food, water and medicine through fundraising project Aid Couture.

Background and aim
The Philippines Red Cross receives 18 tons of donated clothes each year, but some of these items are fashionable pieces that are not suitable for daily wear for disaster survivors.

Aid Couture aimed to transform these clothes into daily essentials for the victims.

Execution
After washing the donated clothes with Ariel detergent and Downy fabric conditioner, stylists...

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