leftover women

Oct 27, 2017

Ikea China fails the 'leftover women'

The furniture retailer issued an apology after a backlash against a sexist ad.

Jun 23, 2017

SK-II addresses elephant in the room for 'leftover women'

SK-II's taboo-quashing sequel to last year's 'Marriage Market Takeover' is all about the proverbial expiry date.

May 19, 2016

The cultural insight behind SK-II's viral 'leftover women' ad

When state rhetoric makes large groups of people feel like outcasts, brands have an opportunity, writes Flamingo's Sam Gaskin.