Mar 4, 2014

Smash-hit TV drama sustains 'Korean wave' across Asia

HONG KONG - A Korean TV series titled 'My Love From the Star' has made an impact far beyond its home country, benefitting brands from luxury handbags to fried chicken. The only people unhappy with the show's success and what it bodes for the future may be traditional broadcasters.

Jul 3, 2013

Laneige selects Blugrapes as regional social-media agency

SINGAPORE – Laneige has appointed Blugrapes as its regional social-media agency of record to support its growth plan across Southeast Asia, following a closed-door pitch earlier this year.

Feb 26, 2013

Etymon Communications tipped to have won Watsons Water’s PR retainer account

HONG KONG - Year-old Hong Kong PR agency Etymon Communications & Brand Management Consultants is reported to have won the PR retainer for Watsons Water.

Jan 14, 2013

Laneige apologises over treatment of Hong Kong customer, avoids D&G fate

HONG KONG - Korean cosmetic brand Laneige has quickly apologised on its Facebook page after a Hong Kong customer reported being told by a frontline staffer that certain products were reserved for customers from the mainland.

Feb 16, 2011

UM wins full-service mandate for Amorepacific Hong Kong

HONG KONG - UM has won a full-service communications mandate from Amorepacific Hong Kong. The mandate covers communication activities in Hong Kong for the company’s cosmetic brands Laneige and Sulwhasoo.