Aug 19, 2015

Empty Coke glass inspires illustrators for campaign via McDonald's

For its 2015 drinking-glass giveaway through McDonald's, Coca-Cola worked with Arcade for a campaign to run in 22 markets in Asia Pacific, The Middle East and Africa. Arcade worked with Kult in Singapore, which invited six artists to create illustrations inspired by their country during a specific year that McDonald's released a previous Coke glass. The artists worked with a template containing the outline of the glass and were asked to integrate various branded elements while also retaining their own style. Please see the image captions for additional details (provided by Kult).

Oct 13, 2014

GE engages artists to showcase '#badassmachines'

SINGAPORE - In partnership with Kult Magazine and BBDO Singapore, GE has turned to a group of artists for a content campaign that attempts to communicate the "power and wonder" of the company's products to a mainstream audience.

Jan 11, 2010

Mazda hires UP BrandBuzz after seven-way pitch

SINGAPORE - UP BrandBuzz has won Mazda Motors' creative account after a seven way pitch that involved Iris, Redcard, Kult, Religion and long-time incumbent JWT.