May 29, 2022

Kotex campaign depicts women 'owning the night' during periods

Watch the films conceptualised by Ogilvy India here

Jul 1, 2021

Kotex takes nuanced approach to period stigma in APAC

The brand is pushing to break taboos and introduce more sustainable products across the region to keep pace with heightened awareness among its Gen Z consumers.

Mar 23, 2021

After 100 years of tampon and pad marketing, brands are still struggling to embrace periods

A visual feature charting 100 years of marketing from two of the world's biggest feminine care brands, Kotex and Tampax, shows how long it has taken to break the taboo of periods.

Jun 11, 2012

Kotex chats about 'stuff girls don't say'

SHANGHAI - Kimberly-Clark is using a fictional key-opinion-leader (KOL) cum 'aunt agony' character to promote its feminine care brand Kotex and to broach the taboo subject of menstruation among young women in China.