Watch the films conceptualised by Ogilvy India here
The brand is pushing to break taboos and introduce more sustainable products across the region to keep pace with heightened awareness among its Gen Z consumers.
A visual feature charting 100 years of marketing from two of the world's biggest feminine care brands, Kotex and Tampax, shows how long it has taken to break the taboo of periods.
SHANGHAI - Kimberly-Clark is using a fictional key-opinion-leader (KOL) cum 'aunt agony' character to promote its feminine care brand Kotex and to broach the taboo subject of menstruation among young women in China.
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